Mobile Internet

Dialogue has created a full end-to-end solution for the building of mobile websites, which includes the design of the website, billing for content, setting up interactive mobile campaigns, international delivery, publishing, advertising and monitoring traffic and analysing user’s behaviour.

MobileSiteBuilder is one of the most advanced mobile website publishing platforms that allow brands or companies to build and publish professional mobile internet sites or mobile storefronts.

It is simple and easy to use with a user interface that allows you to drag and drop text, images and other components on to the screen. No software, technical knowledge or programming is required and the platform is accessed through an internet web browser.

With the mobile site builder you can:

• Build a branded mobile site and get ready to receive customers.
• Promote and expose your business or brand through mobile marketing campaigns.
• Sell and manage content through our content management system.
• Include mobile billing - the application is inetgrated with mobile payments. In the UK, it is compulsory to use payforIT when selling content over the mobile internet as this is a trusted payment service introduced by UK mobile operators to charge for content efficiently and in line with regulatory guidelines.
• Run interactive mobile internet campaigns such as votes, competitions and auctions
• Run viral marketing campaigns with refer-a-friend.
• Drive traffic to your site through text-to-browse campaigns to advertise your site.
• Generate revenue by advertising your products and services through media, ad words and banner ads.
• Integrate with location based services so that you can locate the handset and display location specific content. 
• Click to call - the click to call button diverts the call straight to a number specified from the web browser, rather than forcing the user to come out of mobile browser to dial the number.

Access Dialogue’s Reporting and Analytics tool to monitor and understand user’s behaviour and measure success of your site with real time information.

This reporting package also provides valuable information like:

• Monitor the number of unique visitors to your site - information is displayed monthly, weekly and daily.
• Look at pages viewed
• Find out the length of time a user browsed
• Review the keywords or key phrases searched for by users
• Identify and recognise new and returning visitors
• Analyse users’ buying habits
• Establish how users connect to your site
• Identify which handsets are being used and mobile network operator
• Monitor which marketing or interactive campaigns have been successful and calculate your return (ROI).
• Review what content is most popular

With access to this information, companies benefit by:

• Maximising revenues
• Bringing in repeat business
• Maximising campaigns
• Measuring return on investment (ROI)
• Personalising content according to users’ preferences
• Help budget for advertising and marketing spend.

The mobile internet sites are hosted by Dialogue on our resilient platforms and the application detects the user’s handset and its capabilities to make sure that it is compatible with all mobile phones. Our application supports User Agent Profiling (UAP) and Digital Rights Management (DRM).

There are 3 MobileSiteBuilder packages available, something to suit everyone:

• AgencyPlus
• ContentPlus
• SMEPlus

Additional Information

Like what you see and want to build a mobile website? Or require more information?
Please contact us now to get your company a mobile internet presence or if you do not have time Dialogue can create your mobile site.

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