Case Study
Juilia Harris
Solution: Mobile Marketing & Mobile Internet Site
Funk folk rocker, Julia Harris has had an incredible start to her career, supporting the likes of Damien Rice and Andy Abraham, and receiving rave reviews and regular airplay. Mobile entertainment expert, Dialogue Communications is now helping the Welsh singer/songwriter increase her profile further through mobile campaigns.
The growing mobile market is becoming a popular channel for many artists looking to raise awareness of their music, along with providing a platform to generate extra revenues.
Dialogue has helped Julia Harris create, host and run campaigns through its Mobile Application Portal (MAP). Through Dialogue’s Storefront Builder product, Julia now has a tailored Mobile Internet Site where you can purchase and download full track downloads and video clips and by utilising Dialogue’s Text 2 Browse service, users are driven to the site through an advertised short code to buy the content.
Dialogue’s technology provides a database builder, so that Julia can communicate with her fan base, promoting relevant information and content. Julia’s short code is also advertised to allow mobile users to opt in to receive updates on latest gigs, new track releases.
As the popularity of user generated content continues to rocket through the World Wide Web, the mobile phone is becoming a key tool in its growth. Dialogue will provide Julia’s fans with a direct avenue to upload their content to a gallery on her website and MySpace site through an inbound MMS number.
Julia Harris explains:
“The entertainment market has grown way beyond fans just buying CD’s and the mobile market is now a key growth area. Fans want to buy ringtones and photos and interact with their favourite artists. Dialogue has provided me with different avenues to reach my fan base and help raise my profile and awareness of my songs.”